Most carrier websites have the wrong information in the wrong places. The design looks fine, but a broker lands on the page, cannot find the MC number, cannot tell what equipment you run, and moves on to the next carrier. Setup denied. Load gone. Carrier never knows why.
This is the checklist. Everything that belongs on a trucking company website, in the order that actually matters to the people vetting you.
1. Your MC Number and DOT Number, Above the Fold
Put these at the top of your homepage. Header, hero section, first thing a visitor sees. Not in the footer. Not buried on an about page. Right at the top.
Format it cleanly: MC-123456 and DOT 1234567. Both on the same line or stacked. No creative formatting that makes it hard to copy.
2. Active Authority Status
State clearly that your authority is active. Some carriers link directly to their FMCSA SAFER page. Others just write it plainly: Authority Status: Active. Either works. If your authority is newer than six months, do not hide it. New authority is not a dealbreaker by itself, but a professional website signals you are serious.
3. Equipment Type and Capacity
Dry van, reefer, flatbed, step deck, hotshot. Whatever you run, say it clearly. Include the trailer length, weight capacity, and year if your equipment is newer. A broker covering a temperature-controlled lane does not want to call you to find out if you run reefer.
4. The Lanes and States You Cover
Be specific about your operating region. List the states you run in and the corridors you cover. A carrier who runs Dallas to Atlanta three times a week is more attractive for that lane than a carrier who just says national coverage. Specificity builds trust.
5. Insurance Information
Your cargo and liability insurance details belong on your website. At minimum: the insurance carrier name and the coverage amounts. Some carriers include their certificate of insurance as a downloadable PDF. That level of transparency goes a long way.
6. A Real Phone Number in the Top Right Corner
That is where people look for it. Top right, every page. Not just on the contact page. Not just in the footer. Every page. And make it a real number tied to your operation, not a Gmail phone or a number you barely check.
7. A Professional Email Address
Your email address should match your domain. carrier@yourcompany.com, not yourcompany@gmail.com. Setting up a domain email is usually $5 to $10 a month. It is one of the cheapest credibility upgrades available.
8. A Short Company Bio
Two to three sentences. Who you are, how long you have been operating, what you specialize in. Keep it factual and direct. Something like: We are a dry van carrier based in Memphis, TN operating since 2023. We run dedicated lanes in the Southeast and Midwest with a clean safety record and active authority.
9. A Contact Form as Backup
The phone number is primary. A contact form is backup for shippers or brokers who prefer to send a quick note before calling. Keep it simple: name, company, phone, and message.
10. Clean Mobile Display
Test your site on a phone before it goes live. Brokers and dispatchers are often checking carrier information on mobile. A site that looks broken on a phone or loads slowly creates doubt before a single word is read.
What Not to Put on a Trucking Company Website
- Stock photos of trucks that are obviously not yours.
- Outdated information. An expired insurance date is worse than no information.
- Walls of text about your company history.
- A contact page with only a form and no phone number.
- Placeholder text from a template.
Put It All Together
A trucking company website that works is not complicated. MC number up top. Active authority clearly stated. Equipment and lanes specific. Insurance visible. Phone number easy to find. Professional email. Short bio. Clean on mobile.
Build around that checklist and your website does its job every time a broker searches your name. Faydev builds carrier websites with all of this already in place. Check your free preview at faydev.co/preview. Just enter your company details.